3 Creating Social Value Through the Travel Experience Value

With our long history of working with ryokans and tourism, the Hoshino Resort Group has been providing value through travel, while maintaining a deep involvement with local culture and the natural environment.

With regard to our approach to environmental management, we have been accumulating efforts that emphasize relationships with the natural environment and local communities, even before climate change was widely recognized as a social issue.

Amid the expansion of our business scale and the establishment of our REIT, as well as the current emergence of climate change and social issues, we believe that the realizations and value that travel provides to people will remain essentially unchanged.

Experiences such as “it was fun” and “it was delicious” are an indispensable form of value for creating memories for guests. In addition to these experiences, we believe that the new realizations and understandings about relationships with local communities and nature that are created through travel are an important part of this value.

ZOOM IN

The Hoshino Resort Group aims to simultaneously increase guest satisfaction and create value for local communities and society by incorporating collaboration with local communities and involvement with the natural environment into our business operations.

These efforts are linked to our concept of Creating Shared Value (CSV), in which we seek to balance social and economic value through our business activities.

HRR supports these efforts through our stable capital base and property management framework, ensuring that they will continue over the medium to long term.